Selected Work
Strategy. Content. Measurable Growth
A selection of my work across LinkedIn content strategy, SEO content strategy, SEO/AEO/GEO writing, and technical content.
From building an organic LinkedIn community from the ground up to developing full-funnel B2B SaaS content strategies, my work connects content with a clear business objective.
Featured Case Study
LinkedIn Growth - JobsOdoo
I built the content strategy for a newly launched niche LinkedIn page from the ground up — identifying audience interests, developing content pillars, experimenting with formats, tracking performance, and using those insights to refine the strategy.
What I worked on
Content Strategy • Audience Research • Content Pillars • LinkedIn Posts • Polls • Community Building • Performance Analysis • Content Optimization
SEO Content Strategy
Building a Full-Funnel Organic Growth Strategy for OneShell
OneShell needed more than individual SEO articles. The opportunity was to create a connected content ecosystem capable of capturing B2B search demand across the entire buyer journey.
I developed a strategy designed to move prospects from:
Problem Awareness → Solution Discovery → Product Evaluation → Conversion
Strategy included:
SEO Strategy • Content Architecture • B2B SaaS • Keyword Clustering • TOFU/MOFU/BOFU • Internal Linking • AEO/GEO • Conversion Strategy
Writing - SEO, Technical, & Instructional
Strategy only works when the execution does. Here are selected examples of research-led content created for search visibility, authority and reader value.
Need content like this for your business?
Whether you’re building visibility on LinkedIn, developing an organic search strategy, or need complex ideas turned into clear content, I can help.
