Portfolio Case Study
SEO Content Strategy for a B2B SaaS Company
OneShell
SEO Strategy • Content Architecture • AI Search Optimization
A full-funnel organic growth strategy designed to build topical authority, capture B2B search demand, and create pathways from search visibility to product discovery and conversion.
Strategy at a Glance
The Challenge
OneShell had a strong ERP offering but lacked a structured content ecosystem around important ERP, inventory, sales, procurement, business management and buyer-problem searches.
The Opportunity
Build topical authority across high-value ERP themes while capturing buyers at different stages of the journey — early pain point awareness to active ERP evaluation.
Finding Organic Growth Opportunities
I assessed OneShell’s services, target audience, competitive landscape, and existing content to identify gaps, opportunities, and areas where content could better support visibility and business goals.
Mapping Search Demand to the Buyer Journey
Building Topical Authority Around ERP
Turning Strategy Into a 90-Day Execution Plan
The strategy was translated into a prioritized 90-day roadmap, with every content asset mapped to target keyword, search intent, funnel stage, CTA and internal-linking destination.
Turning Traffic Into a Conversion Path
Built for Search — and AI Discovery
Clear, authoritative, answer-focused content designed to be understood, extracted and cited across traditional and AI-powered search experiences.
How Success Would Be Measured
Core KPIs
Organic Traffic • Impressions • Clicks • Keyword Rankings • Commercial Page Traffic • Demo Enquiries • Organic Conversions
Want to See the Full Strategy?
This portfolio page highlights the strategic framework. The complete 90-day SEO Content Strategy includes keyword clusters, search-intent mapping, topic architecture, the full editorial roadmap, internal linking pathways and AI-search optimization recommendations.
Need an SEO Content Strategy That Goes Beyond Keywords?
I help B2B and SaaS businesses build search-led content ecosystems that connect audience demand, topical authority, buyer intent and conversion.