Top Qualities to Look for in a Freelance Content Writer

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Are you ready to take the risk of getting an amateur to write content for your website or blog?

If yes, go ahead and hire any random content writer. Or you can even decide to write all your content by yourself.

However, if you want it to be professional, optimized for the search engines and engaging enough to convert your visitors into your customers, your choice should be to go for an expert freelance content writer.

If you try to look for one such writer, you are sure to find hundreds of them. Most of these have impressive profiles that seem good enough to you. So, whom would you pick and how?

Here are a few things you can look for, while hiring one:



Language Proficiency

The writer you hire should have high proficiency in the language you want your content written in. He/she should have excellent command over grammar with exceptional ability to create meaningful and well-structured sentences. He/she should have the capacity to understand your requirements and adopt the right tone or style that appeals to your target audience.

With language proficiency you will be able to convey your message in the exact way you want.


Research Skills

Once you give your requirements, a freelance content writer should be able to search for the right information that is relevant to your domain or niche. Well-researched facts can make your content rich, informative and useful to your target audience. The writer should be able to research on different topics that are related to your niche and draft content that flows naturally.

It is good research that makes an article really interesting to read.


Experience in Search Engine Optimizationseo-content

If you want your website to rank high on the top page of Google, you will have to generate the right content. You will have to use a few hyper links and internal links too. Professional freelance content writers will have all the experience and expertise with regard to creating content that is optimized for various search engines.

The right keywords, used in the right way in your content can help drive maximum traffic to your website.



Your content needs will change as your business grows. Apart from web content and blogs, you may need press releases, SEO articles, business letters, company profiles, Brochures, Flyers, Content for social media campaigns, eBooks, business plans and presentations too. A freelance content writer who is versatile will be able to cater to all your content needs in the right way.

Versatility of content is the name of the game to survive in the digital world


Domain Expertise

The best thing about hiring an expert Freelance content writer is the experience they have across various topics and domains. They would have already conducted in-depth research on various topics related to your domain and will be at ease while writing. The result is always great content delivered within time.

A writer with expertise in your domain can be like a gold mine for your business


Quick Turnaround Time

Deadlines are one thing content writers will have to stick to, if they want to grow in their profession. Content marketing runs on schedules and the freelance content writer that you, hire should help you keep up with your schedule on a consistent basis. A professional and experienced writer will understand how important it is for you to publish content as per your schedule and will deliver on time. Your job is to find such a writer.

Content posted as per schedule can help you maintain your ranking on Google



You would be extremely lucky if you can find a freelance content writer who is a perfectionist. Such a person can be trusted completely with closed eyes. Once you assign content to this writer, he/she will make sure the content is well-researched, original, keyword-rich, informative, engaging, error-free, original, organized and optimized for the search engines.

Perfect content helps you achieve your objectives, without you having to work on it



A content writer with a high level of creativity can be an asset to any organization. He/she will be able to help you achieve any objective, however complicated it might be. You can count on such a writer for any type of content you may want. Even content writing agencies that cater to the different content requirements of different clients can make the best use of a freelance content writer who is extremely creative.


“Creativity is seeing what everyone else has seen, and thinking what no one else has thought”


It is very important to build up an excellent rapport with the freelance content writer you hire, after considering all the above qualities. This will help him/her in understanding your requirements and catering to them effectively.

I am a Freelance Content Writer from India with more than seven years of experience in writing web content, blogs, eBooks, business plans, company profiles and more. If you like my style of writing and would want to get in touch with me, please send me an email on

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