Top 12 Secrets of Professional Content Writers Revealed

The toughest part of being a freelance content writer is to generate enough content on a daily basis, without compromising on the quality.

Here are a few secrets of professional freelance content writers that can help you in producing high-quality content in a consistent way:

Secret #1: Be in Research Mode Always

Not all content ideas come from within; you will have to look for external sources. This means you will have to keep doing your research continuously. By doing so, new ideas keep popping into your head and the quality of your content will keep increasing in a substantial way.

Secret #2: Keep jotting down ideas as and when you get them

It is often very difficult to get ideas when you sit to produce content. So keep writing them down whenever you get them and think about how you can develop on them. These are a few things you need to note here:

  • Main points about the topic
  • URLs where you can find additional information
  • URLs that can help you explain your points well

Secret #3: Come up with your own Style of Writing

There is no point in trying to copy someone else’s style when it comes to content writing. It may require a lot of reading and studying before you come up with a style that is unique to your brand or personality. Once you develop your style, you will have to start working on honing your skills on a continuous basis.

Secret #4: Talk about one thing at a time

Actually it is better to start with a bottom-line point. This will put your thoughts in the right direction and help you focus on one main thing while creating content. If there is anything that does not fit in, it will have to go, no matter how interesting or engaging it may be.

Secret #5: Match the depth with the length

When writing content there is a specific length you need to stick to. However, you also have to make it easier for your readers to read and understand your content. This means you should give enough detail, without going overboard. There is a certain depth that your length allows and you need to stick to that.

Secret #6: Come up with a Title that Connects with your Readers

Title is the main thing that will lead your readers towards reading your content. While creating interest, it should also forecast what information your readers can find in your content, when they click through. It is fine even if you take some time to come up with right title because at the end of the day it is absolutely worth. A few interesting titles include:

  • How to….. (do something that is interesting or useful)
  • Top #…. (list)
  • Why…. (your readers need to do something that you want them to)

Secret #7: Make an impression with that first sentence

Once your readers have gone through the title, you have only three seconds to get them hooked to reading what you have written. Hence, you need to concentrate all your efforts on drafting your first sentence. Make sure the sentence is not misleading. It should take your reader towards the main point in a very smooth way. Nevertheless, it should capture their attention.

Secret #8: Craft an introduction that is irresistible

Writers call this as the lead. It is the first 100 words of your blog, first chapter of your book or the very first paragraph of your article. Although short, it needs to be compelling. It is like a teaser that gives an idea what is going to come; but it doesn’t give away the gold. You can start with:

  • A Fascinating story
  • Some interesting statistics
  • A piece of breaking news
  • A contrarian viewpoint
  • A promise that you are going to keep up with

Secret #9: Generate Content that is accurate and believable

Creating content that is not true or trustworthy is just a waste of time as no one would want to waste their time reading it. Don’t create any hype. Write something that will add value. Keep it informative and engaging. If you are presenting a figure or a fact, make sure you mention the source. If you are using a quote, mention the author’s name. This will help you gain the trust of your readers.

Secret #10: Close it well

Any piece of content should not be ended abruptly. You may have run out of ideas; but you can’t let your content lose steam. Always close your write-up by summarizing your main point and then letting your readers understand how they can benefit from reading your content. If possible emphasize the main point that you made in your lead.

Secret #11: Keep it plain and simple

You may have a rich vocabulary that when used, might make you look like a linguistic professional. Nevertheless, there is no point if your readers have to refer to a dictionary or google up every second word that you have used.

You are not here to win any writing awards. Your main goal is to make sure your content gets read and it is easy words that are most readable.

Stick to short sentences and short paragraphs that help you make your point. Make sure it is readable.

Secret #12: Do not forget to edit what you have written

Every piece of content needs to be edited before it gets published. You will never get it right at the first draft. Once you are done with your draft, you will have to review it a couple of times until you are satisfied that your content is of high-quality.

Content writing might sound boring to many; but it involves a great deal of creativity.

It is not always about text; you can create content by making videos and slideshows too.

Before you choose the right format for your content, you may have to conduct a study of your target audience and see what works well. Once your content is ready to be published do not forget to promote it on social media so that it gets maximum visibility and traffic.

So, get creative and start creating your content right away!

I am a Freelance Content Writer from India with more than seven years of experience in writing web content, blogs, eBooks, business plans, company profiles and more. If you like my style of writing and would want to get in touch with me, please send me an email on info@nandithavasudev.com.

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