Choosing between a freelance content writer and a content service provider

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I am a freelance content writer by profession; but I don’t want to write this blog post from my point of view. I will place before you two scenarios – one of hiring a freelance content writer (like me) and another where you can go for the services of a content service provider. You get to make the choice depending upon your requirements or specifications.

So, let us start by understanding what each of these terms mean…

A Freelance content writer is an individual who writes content for you based on upon your requirements. These writers usually work from home and take up as many clients as they can, depending upon the kind of time they can dedicate for their work. The resources here are limited since it is a one-man show.

A content service provider, on the other hand, is a firm that has many content writers along with graphic designers and other staff. Such a firm provides many more services other than just content writing – website designing, search engine optimization, brochure designing, digital marketing and so on. The resources are much more than what an individual freelance content writer would have and therefore they have greater ability to take up and deliver more assignments.

Now that you know what each of these terms really mean, let us go on to understand what you need to keep in mind while choosing between the two.

Cost

Cost is one factor that makes many businesses choose a freelance content writer over a content service provider. Freelance content writers would charge less than half of what a content writing company may charge. The reasons are simple:

  • A freelance content writer doesn’t have to pay rent for office since he/she writes from home.
  • He/she doesn’t have to pay salaries to those who work for him/her. Remember… It is a one man show
  • An individual content writer will do everything by himself/herself – designing, researching, writing, editing and so on, while a content service provider will have different people to play these roles

If you do not have enough budget to cater to the financial needs of a content service provider, hiring a freelance content writer could be a wise decision. However, this will only work if you have limited content requirements.

Another idea would be to hire a couple of freelance content writers instead of just one…

You can decide on what you are going to pay them depending upon their experience. Simple pieces of content can be assigned to a fresh freelance content writer, who can give you what you need at a lower price.

Anything that is a little complicated and needs quality will have to be assigned to an expert freelance content writer who has the relevant experience and expertise in writing similar pieces of content. You may have to be ready to pay a little extra for what you get from this kind of writer.

Services

If you have different kinds of requirements it does make sense to hire the services of a professional content service provider. By doing so, you don’t have to have your in-house team of digital marketer, content strategist, SEO specialist and graphic designers. All these people are available with a content providing firm. It is like a complete package of services.

All you need to do is give them your requirements, make the payment as per their schedule and wait for the assignment to be delivered.

However, if you do have people in your team to take care of the search engine optimization, graphic designing and digital marketing services and in case you are only looking to outsource your content needs, it would prove wiser and more economical to go with a freelance content writer.

Deadlines

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If you have strict deadlines to meet it is better not to go for a freelance content writer. The reason is mainly this. Since it is a one-man show, you never know what is going to happen and when.

If the individual freelance content writer you hire is not reliable when it comes to meeting deadlines, you are in a soup. You will have to sit and write the content all by yourself, unless you have a backup plan.

However, if you hire a content writing firm that has many writers, the firm will definitely deliver your assignment within time through their resources.

Quality

I wouldn’t say all freelance content writers are expert writers; there might be a couple of them who are inexperienced and fresh. This means you will have to go through the content that they have created for you and make sure it is free from errors or plagiarism.

A content service provider will always have an editor who goes through these things thoroughly and give you a copy that is absolutely error-free and plagiarism-free.

Terms and Conditions

Content service providers usually have flexible terms and conditions. They have a policy to refund your amount, at least in part, if you are not satisfied with the content they give you. They aim to survive in the market for long and they can do this only if they develop long-lasting relationships with their clients.

Consistency

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A content service provider may have many content writers as against a freelance content writer where there is only one. This one person can understand your requirements better over time and give you consistent content for as long as you hire him/her. On the other hand you cannot expect a content writing company to offer the same consistency for you.

Writers keep leaving and joining here and the quality of content might differ. It takes time for these writers to understand your requirements and cater to them accordingly.

So, the bottom line is this:

If you don’t want to spend too much on hiring a content service provider to offer you the content that you need, here is what you need to do:

  • Hire two or more freelance content writers, out of which at least one is an expert whom you can rely upon
  • Make sure all these writers have different kinds of talents – one may be good at producing web content, while another may be an expert at blogging. This way you have your own talent pool.
  • Develop a great rapport with your freelance content writers so that they know exactly what you want when you assign them work.
  • Ensure the writers or at least one of the writers that you hire is open to learning new skills, which can be of use to you in future.

Now that you know what is to be done, it is up to you to make your choice.

I am a Freelance Content Writer from India with more than seven years of experience in writing web content, blogs, eBooks, business plans, company profiles and more. If you like my style of writing and would want to get in touch with me, please send me an email on info@nandithavasudev.com.

6 Reasons Why you should Outsource your Content

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Want to generate content that your customers will love?

Consider outsourcing your content creation!

Any day it is better to outsource your content creation to a professional freelance content writer or a content writing company than to hire your own content writer. The reasons are many:

The Professional Touch

midas-touchA Freelance content writer or a content writing company would have a vast experience in writing content for different kinds of clients.

They will be well-aware of how to optimize your content for the search engines.

By making your content informative and engaging, they can help you achieve your objectives easily.

Outsourcing your content will help you utilize the knowledge and expertise of professional content writers that your team members may not have.

By hiring an outside writing service, you will be able to see your Brand through the eyes of your audience. This will help in establishing your Brand presence, while building your appeal.

Most such services offer ghost-writing, which means you get 100% rights to publish content in your own name or even edit it to your liking.

Amazing Results for your Business

Outsourcing your content creation would mean excellent content for your website/blog. This can help in:

Driving more traffic to your website / blogonlineprofit2-top-right

Creating engaged readers

Generating more leads for your business

Increasing your chances of conversions

Improving your revenues and profits

You may or may not achieve this with your own in-house team of content writers; but by outsourcing your content creation it is almost assured that you will get there.

Standardized and Consistent Content for all your projects

Outsourcing your content creation can help you in maintaining a standard quality and consistency in all types of content that you publish. Professional freelance content writers or content writing services are well-aware of:

The industry best practices

The right standardization to maintain so as to keep up the reputation of your business

The perfect style of writing to adopt based on your target audience

They generally have stringent quality checks in place to make sure you get error-free content. They also revise the content as per your suggestions until you are completely satisfied with the content.

Strong Content Marketing Strategy

By outsourcing your content creation to a reputed content writing agency or a freelance content writer can strengthen your content marketing strategy even if you don’t have one as yet. This is because these people know exactly:

What type of content should be created to achieve different goals…?

Which tools are to be used to promote the same…?

What needs to be changed in order to achieve results on a consistent basis…?

How to measure the performance of the content…?

With the help of these professional content strategies, it becomes easier to plan and execute important techniques and make sure the content is as effective as desired.

Different Types of Content

Outsourcing your content creation gives you a chance to experiment with different types of content that come with different benefits.

Content writing companies generally have specialists for all departments, be it content strategists, copy writers or designers. Through these resources they can create multiple types of content for you.

They know what type of content your customers would prefer and make sure you get maximum visibility

Lots of Time and Money to be Saved

Hiring a content writing agency or a freelance content writer would mean saving lots of money on office space, infrastructure, equipment, furniture and employee benefits.

save-time-and-moneyGenerally, the turnaround time that the professional writers take is much lesser when compared to your own in-house fresh content writing team.

You can get your content when you need it, according to your content marketing calendar.

Many professional writing services accept urgent requirements, which can make things easier and more convenient for you.

You can even get multiple projects completed with the help of an outside writing service.

Before you hire such a service, find out how long it takes for you or your team to search for information, create an outline and generate the required content for a blog. Compare this with the length of time taken by the professional service. Check for yourself how much time you would be saving by outsourcing your content. If satisfied, you can go for it.

You can even partly outsource your content creation if not fully. For this, it makes good sense to hire a freelance content writer, who can promise:

Quality Content Tailored to your Requirement

Quick Turnaround Time

Different Types of Content to Achieve Different Objectives

Adherence to an excellent content marketing strategy

I am a Freelance Content Writer from India with more than seven years of experience in writing web content, blogs, eBooks, business plans, company profiles and more. If you like my style of writing and would want to get in touch with me, please send me an email on info@nandithavasudev.com.