Choosing between a freelance content writer and a content service provider

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I am a freelance content writer by profession; but I don’t want to write this blog post from my point of view. I will place before you two scenarios – one of hiring a freelance content writer (like me) and another where you can go for the services of a content service provider. You get to make the choice depending upon your requirements or specifications.

So, let us start by understanding what each of these terms mean…

A Freelance content writer is an individual who writes content for you based on upon your requirements. These writers usually work from home and take up as many clients as they can, depending upon the kind of time they can dedicate for their work. The resources here are limited since it is a one-man show.

A content service provider, on the other hand, is a firm that has many content writers along with graphic designers and other staff. Such a firm provides many more services other than just content writing – website designing, search engine optimization, brochure designing, digital marketing and so on. The resources are much more than what an individual freelance content writer would have and therefore they have greater ability to take up and deliver more assignments.

Now that you know what each of these terms really mean, let us go on to understand what you need to keep in mind while choosing between the two.

Cost

Cost is one factor that makes many businesses choose a freelance content writer over a content service provider. Freelance content writers would charge less than half of what a content writing company may charge. The reasons are simple:

  • A freelance content writer doesn’t have to pay rent for office since he/she writes from home.
  • He/she doesn’t have to pay salaries to those who work for him/her. Remember… It is a one man show
  • An individual content writer will do everything by himself/herself – designing, researching, writing, editing and so on, while a content service provider will have different people to play these roles

If you do not have enough budget to cater to the financial needs of a content service provider, hiring a freelance content writer could be a wise decision. However, this will only work if you have limited content requirements.

Another idea would be to hire a couple of freelance content writers instead of just one…

You can decide on what you are going to pay them depending upon their experience. Simple pieces of content can be assigned to a fresh freelance content writer, who can give you what you need at a lower price.

Anything that is a little complicated and needs quality will have to be assigned to an expert freelance content writer who has the relevant experience and expertise in writing similar pieces of content. You may have to be ready to pay a little extra for what you get from this kind of writer.

Services

If you have different kinds of requirements it does make sense to hire the services of a professional content service provider. By doing so, you don’t have to have your in-house team of digital marketer, content strategist, SEO specialist and graphic designers. All these people are available with a content providing firm. It is like a complete package of services.

All you need to do is give them your requirements, make the payment as per their schedule and wait for the assignment to be delivered.

However, if you do have people in your team to take care of the search engine optimization, graphic designing and digital marketing services and in case you are only looking to outsource your content needs, it would prove wiser and more economical to go with a freelance content writer.

Deadlines

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If you have strict deadlines to meet it is better not to go for a freelance content writer. The reason is mainly this. Since it is a one-man show, you never know what is going to happen and when.

If the individual freelance content writer you hire is not reliable when it comes to meeting deadlines, you are in a soup. You will have to sit and write the content all by yourself, unless you have a backup plan.

However, if you hire a content writing firm that has many writers, the firm will definitely deliver your assignment within time through their resources.

Quality

I wouldn’t say all freelance content writers are expert writers; there might be a couple of them who are inexperienced and fresh. This means you will have to go through the content that they have created for you and make sure it is free from errors or plagiarism.

A content service provider will always have an editor who goes through these things thoroughly and give you a copy that is absolutely error-free and plagiarism-free.

Terms and Conditions

Content service providers usually have flexible terms and conditions. They have a policy to refund your amount, at least in part, if you are not satisfied with the content they give you. They aim to survive in the market for long and they can do this only if they develop long-lasting relationships with their clients.

Consistency

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A content service provider may have many content writers as against a freelance content writer where there is only one. This one person can understand your requirements better over time and give you consistent content for as long as you hire him/her. On the other hand you cannot expect a content writing company to offer the same consistency for you.

Writers keep leaving and joining here and the quality of content might differ. It takes time for these writers to understand your requirements and cater to them accordingly.

So, the bottom line is this:

If you don’t want to spend too much on hiring a content service provider to offer you the content that you need, here is what you need to do:

  • Hire two or more freelance content writers, out of which at least one is an expert whom you can rely upon
  • Make sure all these writers have different kinds of talents – one may be good at producing web content, while another may be an expert at blogging. This way you have your own talent pool.
  • Develop a great rapport with your freelance content writers so that they know exactly what you want when you assign them work.
  • Ensure the writers or at least one of the writers that you hire is open to learning new skills, which can be of use to you in future.

Now that you know what is to be done, it is up to you to make your choice.

I am a Freelance Content Writer from India with more than seven years of experience in writing web content, blogs, eBooks, business plans, company profiles and more. If you like my style of writing and would want to get in touch with me, please send me an email on info@nandithavasudev.com.

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