Choosing between a freelance content writer and a content service provider

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I am a freelance content writer by profession; but I don’t want to write this blog post from my point of view. I will place before you two scenarios – one of hiring a freelance content writer (like me) and another where you can go for the services of a content service provider. You get to make the choice depending upon your requirements or specifications.

So, let us start by understanding what each of these terms mean…

A Freelance content writer is an individual who writes content for you based on upon your requirements. These writers usually work from home and take up as many clients as they can, depending upon the kind of time they can dedicate for their work. The resources here are limited since it is a one-man show.

A content service provider, on the other hand, is a firm that has many content writers along with graphic designers and other staff. Such a firm provides many more services other than just content writing – website designing, search engine optimization, brochure designing, digital marketing and so on. The resources are much more than what an individual freelance content writer would have and therefore they have greater ability to take up and deliver more assignments.

Now that you know what each of these terms really mean, let us go on to understand what you need to keep in mind while choosing between the two.

Cost

Cost is one factor that makes many businesses choose a freelance content writer over a content service provider. Freelance content writers would charge less than half of what a content writing company may charge. The reasons are simple:

  • A freelance content writer doesn’t have to pay rent for office since he/she writes from home.
  • He/she doesn’t have to pay salaries to those who work for him/her. Remember… It is a one man show
  • An individual content writer will do everything by himself/herself – designing, researching, writing, editing and so on, while a content service provider will have different people to play these roles

If you do not have enough budget to cater to the financial needs of a content service provider, hiring a freelance content writer could be a wise decision. However, this will only work if you have limited content requirements.

Another idea would be to hire a couple of freelance content writers instead of just one…

You can decide on what you are going to pay them depending upon their experience. Simple pieces of content can be assigned to a fresh freelance content writer, who can give you what you need at a lower price.

Anything that is a little complicated and needs quality will have to be assigned to an expert freelance content writer who has the relevant experience and expertise in writing similar pieces of content. You may have to be ready to pay a little extra for what you get from this kind of writer.

Services

If you have different kinds of requirements it does make sense to hire the services of a professional content service provider. By doing so, you don’t have to have your in-house team of digital marketer, content strategist, SEO specialist and graphic designers. All these people are available with a content providing firm. It is like a complete package of services.

All you need to do is give them your requirements, make the payment as per their schedule and wait for the assignment to be delivered.

However, if you do have people in your team to take care of the search engine optimization, graphic designing and digital marketing services and in case you are only looking to outsource your content needs, it would prove wiser and more economical to go with a freelance content writer.

Deadlines

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If you have strict deadlines to meet it is better not to go for a freelance content writer. The reason is mainly this. Since it is a one-man show, you never know what is going to happen and when.

If the individual freelance content writer you hire is not reliable when it comes to meeting deadlines, you are in a soup. You will have to sit and write the content all by yourself, unless you have a backup plan.

However, if you hire a content writing firm that has many writers, the firm will definitely deliver your assignment within time through their resources.

Quality

I wouldn’t say all freelance content writers are expert writers; there might be a couple of them who are inexperienced and fresh. This means you will have to go through the content that they have created for you and make sure it is free from errors or plagiarism.

A content service provider will always have an editor who goes through these things thoroughly and give you a copy that is absolutely error-free and plagiarism-free.

Terms and Conditions

Content service providers usually have flexible terms and conditions. They have a policy to refund your amount, at least in part, if you are not satisfied with the content they give you. They aim to survive in the market for long and they can do this only if they develop long-lasting relationships with their clients.

Consistency

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A content service provider may have many content writers as against a freelance content writer where there is only one. This one person can understand your requirements better over time and give you consistent content for as long as you hire him/her. On the other hand you cannot expect a content writing company to offer the same consistency for you.

Writers keep leaving and joining here and the quality of content might differ. It takes time for these writers to understand your requirements and cater to them accordingly.

So, the bottom line is this:

If you don’t want to spend too much on hiring a content service provider to offer you the content that you need, here is what you need to do:

  • Hire two or more freelance content writers, out of which at least one is an expert whom you can rely upon
  • Make sure all these writers have different kinds of talents – one may be good at producing web content, while another may be an expert at blogging. This way you have your own talent pool.
  • Develop a great rapport with your freelance content writers so that they know exactly what you want when you assign them work.
  • Ensure the writers or at least one of the writers that you hire is open to learning new skills, which can be of use to you in future.

Now that you know what is to be done, it is up to you to make your choice.

I am a Freelance Content Writer from India with more than seven years of experience in writing web content, blogs, eBooks, business plans, company profiles and more. If you like my style of writing and would want to get in touch with me, please send me an email on info@nandithavasudev.com.

6 Types of Freelance Content Writers – Which One Would you Hire?

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Content is something that everyone needs; yet the content requirements differ from one business to the other.

Not every freelance content writer will be able to cater to all kinds of content requirements unless he/she is a versatile writer with extensive experience in generating various types of content.

The first thing you need to do before taking a step towards getting your content written is to determine your content requirements. Once you identify the same, you will have to start looking for the right kind of freelance content writer. However, are you aware of the different types of content writers?

Here are 6 different types of freelance content writers for you to choose from:

Type #1: Web content writer

web-contentThis is the person who can come up with excellent content for your website, create engaging posts for your blog and design your social media content in the best way. Such a writer can also generate white papers and full-length search engine optimized articles.

Specialty is one thing you need to check out while hiring a freelance web content writer. While some may be experienced in fields such as finance and technology, there are others who would be specialized in offering content for medical and entertainment related businesses. If you are lucky you might even find one who, through his/her mad research skills, can write on just about anything under the sun.

Freelance Web content writers are experts in creating content that drives traffic to your website. They are aware of all SEO techniques and can come up with the exact keywords that can help you rank higher on search engine result pages. The content they write is compelling enough to inspire your readers towards taking the action you want them to take.

So, while looking for a freelance web content writer who:

  • creates content that is informative, relevant and engaging
  • meets deadlines
  • uses best web copy practices
  • weaves in keywords skilfully
  • sticks to word counts specified by you
  • offers excellent value for money

Type #2: The Technical writer

characteristics_of_effective_contentTechnical writers are those who write user manuals for different kinds of software programs, hardware and consumer electronics. They also generate procedure manuals that are used by various high-tech industries, such as aeronautics, robotics and engineering.

The best quality you need to look for in a technical writer is to be able to put into simple words, technical procedures, explanations and descriptions that are basically complex by nature. The main aim is to help a layman consume what has been published.

While looking for a freelance technical writer, make sure you hire someone who:

  • has exceptional communication skills
  • acts with complete professionalism and integrity
  • possesses rich industry-specific knowledge and skills
  • has the aptitude and desire to learn new skills
  • is organized and logical

Type #3: The Business writer

presentation-tipsA Freelance Business writer is one who drafts business proposals and business plans, prepares speeches and reports, tackles white papers, comes up with press releases and articles and prepares presentations depending upon your requirements. He/she can also create copies for your advertisements. The aim is to help you communicate well and stay ahead of your competition.

A few things that you need to look for in a freelance business writer are:

  • experience
  • availability
  • ability to understand and analyse your requirements
  • aptitude to create content that looks absolutely professional
  • creativity

Type #4: The Newspaper or periodical writer

editorThese are writers with journalism background who work on newspaper and periodical publications. Apart from writing about the event, these writers are well-informed to write about the different facts that surround such events. While being objective in their writing, they are also very much unbiased.

If need be, freelance periodical writers can also express their opinions as editorial writers. They are experts in interpreting and analyzing economic, political as well as various other current events for their audience. They also write reviews for books, music and movies. Human interest stories are what they generally focus upon.

While hiring a freelance periodical writer, you need to look for things such as:

  • Knowledge about current events
  • Proficiency in English Language
  • Communicative skills
  • Experience in journalism
  • Experience in editorial management
  • Social Media savvy

Type #5: The Educational or Instructional Writer

bigstock_school_text_books_2420162These are writers who write text books and course material, prepare tutorials and online lessons and draft courses and curriculum. Their expertise and experience can be very useful to educational and academic institutions and various companies that wish to offer different kinds of online courses.

Things to look for in a freelance educational writer include:

  • Course Development skills
  • Research Skills
  • Experience in educational writing
  • Ability to compose accurate and informative copies
  • Teaching experience or a passion for writing

Type #6: The Ghostwriter

ghost-writerThis is the writer who will write articles, blogs, books and other works that you can publish in your name. They are satisfied with what they get paid for and do not take official credit for their writing. Many politicians as well as celebrities hire these freelance ghostwriters to write their autobiographies. In fact there are authors who outsource their work to these writers.

If you wish to publish perfect content in your name, you will have to look for ghostwriters who are:

  • experienced
  • reliable
  • reputed
  • able to manage large projects
  • expert communicators

With time your content requirements keep changing. However, it is not advisable to keep changing your freelance content writer ever now and then as you would require additional time to build up a good rapport. It is therefore better to hire a writer who has experience in providing all kinds of writing projects.

In my seven years of content writing experience I have written web content, blogs, articles, eBooks, course materials, business plans, company profiles, user manuals, press releases and even created professional presentations that match the requirements of the clients. My passion for writing enables me to walk that extra mile to learn and adopt a new skill every time I take up a new project.

Send in your requirements to info@nandithavasudev.com and ask me for a free sample.

I am a Freelance Content Writer from India with more than seven years of experience in writing web content, blogs, eBooks, business plans, company profiles and more. If you like my style of writing and would want to get in touch with me, please send me an email on info@nandithavasudev.com.

Top Qualities to Look for in a Freelance Content Writer

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Are you ready to take the risk of getting an amateur to write content for your website or blog?

If yes, go ahead and hire any random content writer. Or you can even decide to write all your content by yourself.

However, if you want it to be professional, optimized for the search engines and engaging enough to convert your visitors into your customers, your choice should be to go for an expert freelance content writer.

If you try to look for one such writer, you are sure to find hundreds of them. Most of these have impressive profiles that seem good enough to you. So, whom would you pick and how?

Here are a few things you can look for, while hiring one:

 

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Language Proficiency

The writer you hire should have high proficiency in the language you want your content written in. He/she should have excellent command over grammar with exceptional ability to create meaningful and well-structured sentences. He/she should have the capacity to understand your requirements and adopt the right tone or style that appeals to your target audience.

With language proficiency you will be able to convey your message in the exact way you want.

 

Research Skills

Once you give your requirements, a freelance content writer should be able to search for the right information that is relevant to your domain or niche. Well-researched facts can make your content rich, informative and useful to your target audience. The writer should be able to research on different topics that are related to your niche and draft content that flows naturally.

It is good research that makes an article really interesting to read.

 

Experience in Search Engine Optimizationseo-content

If you want your website to rank high on the top page of Google, you will have to generate the right content. You will have to use a few hyper links and internal links too. Professional freelance content writers will have all the experience and expertise with regard to creating content that is optimized for various search engines.

The right keywords, used in the right way in your content can help drive maximum traffic to your website.

 

Versatility

Your content needs will change as your business grows. Apart from web content and blogs, you may need press releases, SEO articles, business letters, company profiles, Brochures, Flyers, Content for social media campaigns, eBooks, business plans and presentations too. A freelance content writer who is versatile will be able to cater to all your content needs in the right way.

Versatility of content is the name of the game to survive in the digital world

 

Domain Expertise

The best thing about hiring an expert Freelance content writer is the experience they have across various topics and domains. They would have already conducted in-depth research on various topics related to your domain and will be at ease while writing. The result is always great content delivered within time.

A writer with expertise in your domain can be like a gold mine for your business

 

Quick Turnaround Time

Deadlines are one thing content writers will have to stick to, if they want to grow in their profession. Content marketing runs on schedules and the freelance content writer that you, hire should help you keep up with your schedule on a consistent basis. A professional and experienced writer will understand how important it is for you to publish content as per your schedule and will deliver on time. Your job is to find such a writer.

Content posted as per schedule can help you maintain your ranking on Google

 

Perfectionism

You would be extremely lucky if you can find a freelance content writer who is a perfectionist. Such a person can be trusted completely with closed eyes. Once you assign content to this writer, he/she will make sure the content is well-researched, original, keyword-rich, informative, engaging, error-free, original, organized and optimized for the search engines.

Perfect content helps you achieve your objectives, without you having to work on it

 

Creativity

A content writer with a high level of creativity can be an asset to any organization. He/she will be able to help you achieve any objective, however complicated it might be. You can count on such a writer for any type of content you may want. Even content writing agencies that cater to the different content requirements of different clients can make the best use of a freelance content writer who is extremely creative.

 

“Creativity is seeing what everyone else has seen, and thinking what no one else has thought”

 

It is very important to build up an excellent rapport with the freelance content writer you hire, after considering all the above qualities. This will help him/her in understanding your requirements and catering to them effectively.

I am a Freelance Content Writer from India with more than seven years of experience in writing web content, blogs, eBooks, business plans, company profiles and more. If you like my style of writing and would want to get in touch with me, please send me an email on info@nandithavasudev.com.

6 Reasons Why you should Outsource your Content

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Want to generate content that your customers will love?

Consider outsourcing your content creation!

Any day it is better to outsource your content creation to a professional freelance content writer or a content writing company than to hire your own content writer. The reasons are many:

The Professional Touch

midas-touchA Freelance content writer or a content writing company would have a vast experience in writing content for different kinds of clients.

They will be well-aware of how to optimize your content for the search engines.

By making your content informative and engaging, they can help you achieve your objectives easily.

Outsourcing your content will help you utilize the knowledge and expertise of professional content writers that your team members may not have.

By hiring an outside writing service, you will be able to see your Brand through the eyes of your audience. This will help in establishing your Brand presence, while building your appeal.

Most such services offer ghost-writing, which means you get 100% rights to publish content in your own name or even edit it to your liking.

Amazing Results for your Business

Outsourcing your content creation would mean excellent content for your website/blog. This can help in:

Driving more traffic to your website / blogonlineprofit2-top-right

Creating engaged readers

Generating more leads for your business

Increasing your chances of conversions

Improving your revenues and profits

You may or may not achieve this with your own in-house team of content writers; but by outsourcing your content creation it is almost assured that you will get there.

Standardized and Consistent Content for all your projects

Outsourcing your content creation can help you in maintaining a standard quality and consistency in all types of content that you publish. Professional freelance content writers or content writing services are well-aware of:

The industry best practices

The right standardization to maintain so as to keep up the reputation of your business

The perfect style of writing to adopt based on your target audience

They generally have stringent quality checks in place to make sure you get error-free content. They also revise the content as per your suggestions until you are completely satisfied with the content.

Strong Content Marketing Strategy

By outsourcing your content creation to a reputed content writing agency or a freelance content writer can strengthen your content marketing strategy even if you don’t have one as yet. This is because these people know exactly:

What type of content should be created to achieve different goals…?

Which tools are to be used to promote the same…?

What needs to be changed in order to achieve results on a consistent basis…?

How to measure the performance of the content…?

With the help of these professional content strategies, it becomes easier to plan and execute important techniques and make sure the content is as effective as desired.

Different Types of Content

Outsourcing your content creation gives you a chance to experiment with different types of content that come with different benefits.

Content writing companies generally have specialists for all departments, be it content strategists, copy writers or designers. Through these resources they can create multiple types of content for you.

They know what type of content your customers would prefer and make sure you get maximum visibility

Lots of Time and Money to be Saved

Hiring a content writing agency or a freelance content writer would mean saving lots of money on office space, infrastructure, equipment, furniture and employee benefits.

save-time-and-moneyGenerally, the turnaround time that the professional writers take is much lesser when compared to your own in-house fresh content writing team.

You can get your content when you need it, according to your content marketing calendar.

Many professional writing services accept urgent requirements, which can make things easier and more convenient for you.

You can even get multiple projects completed with the help of an outside writing service.

Before you hire such a service, find out how long it takes for you or your team to search for information, create an outline and generate the required content for a blog. Compare this with the length of time taken by the professional service. Check for yourself how much time you would be saving by outsourcing your content. If satisfied, you can go for it.

You can even partly outsource your content creation if not fully. For this, it makes good sense to hire a freelance content writer, who can promise:

Quality Content Tailored to your Requirement

Quick Turnaround Time

Different Types of Content to Achieve Different Objectives

Adherence to an excellent content marketing strategy

I am a Freelance Content Writer from India with more than seven years of experience in writing web content, blogs, eBooks, business plans, company profiles and more. If you like my style of writing and would want to get in touch with me, please send me an email on info@nandithavasudev.com.