Top Qualities to Look for in a Freelance Content Writer

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Are you ready to take the risk of getting an amateur to write content for your website or blog?

If yes, go ahead and hire any random content writer. Or you can even decide to write all your content by yourself.

However, if you want it to be professional, optimized for the search engines and engaging enough to convert your visitors into your customers, your choice should be to go for an expert freelance content writer.

If you try to look for one such writer, you are sure to find hundreds of them. Most of these have impressive profiles that seem good enough to you. So, whom would you pick and how?

Here are a few things you can look for, while hiring one:

 

checklist-fcw

Language Proficiency

The writer you hire should have high proficiency in the language you want your content written in. He/she should have excellent command over grammar with exceptional ability to create meaningful and well-structured sentences. He/she should have the capacity to understand your requirements and adopt the right tone or style that appeals to your target audience.

With language proficiency you will be able to convey your message in the exact way you want.

 

Research Skills

Once you give your requirements, a freelance content writer should be able to search for the right information that is relevant to your domain or niche. Well-researched facts can make your content rich, informative and useful to your target audience. The writer should be able to research on different topics that are related to your niche and draft content that flows naturally.

It is good research that makes an article really interesting to read.

 

Experience in Search Engine Optimizationseo-content

If you want your website to rank high on the top page of Google, you will have to generate the right content. You will have to use a few hyper links and internal links too. Professional freelance content writers will have all the experience and expertise with regard to creating content that is optimized for various search engines.

The right keywords, used in the right way in your content can help drive maximum traffic to your website.

 

Versatility

Your content needs will change as your business grows. Apart from web content and blogs, you may need press releases, SEO articles, business letters, company profiles, Brochures, Flyers, Content for social media campaigns, eBooks, business plans and presentations too. A freelance content writer who is versatile will be able to cater to all your content needs in the right way.

Versatility of content is the name of the game to survive in the digital world

 

Domain Expertise

The best thing about hiring an expert Freelance content writer is the experience they have across various topics and domains. They would have already conducted in-depth research on various topics related to your domain and will be at ease while writing. The result is always great content delivered within time.

A writer with expertise in your domain can be like a gold mine for your business

 

Quick Turnaround Time

Deadlines are one thing content writers will have to stick to, if they want to grow in their profession. Content marketing runs on schedules and the freelance content writer that you, hire should help you keep up with your schedule on a consistent basis. A professional and experienced writer will understand how important it is for you to publish content as per your schedule and will deliver on time. Your job is to find such a writer.

Content posted as per schedule can help you maintain your ranking on Google

 

Perfectionism

You would be extremely lucky if you can find a freelance content writer who is a perfectionist. Such a person can be trusted completely with closed eyes. Once you assign content to this writer, he/she will make sure the content is well-researched, original, keyword-rich, informative, engaging, error-free, original, organized and optimized for the search engines.

Perfect content helps you achieve your objectives, without you having to work on it

 

Creativity

A content writer with a high level of creativity can be an asset to any organization. He/she will be able to help you achieve any objective, however complicated it might be. You can count on such a writer for any type of content you may want. Even content writing agencies that cater to the different content requirements of different clients can make the best use of a freelance content writer who is extremely creative.

 

“Creativity is seeing what everyone else has seen, and thinking what no one else has thought”

 

It is very important to build up an excellent rapport with the freelance content writer you hire, after considering all the above qualities. This will help him/her in understanding your requirements and catering to them effectively.

I am a Freelance Content Writer from India with more than seven years of experience in writing web content, blogs, eBooks, business plans, company profiles and more. If you like my style of writing and would want to get in touch with me, please send me an email on info@nandithavasudev.com.

6 Reasons Why you should Outsource your Content

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Want to generate content that your customers will love?

Consider outsourcing your content creation!

Any day it is better to outsource your content creation to a professional freelance content writer or a content writing company than to hire your own content writer. The reasons are many:

The Professional Touch

midas-touchA Freelance content writer or a content writing company would have a vast experience in writing content for different kinds of clients.

They will be well-aware of how to optimize your content for the search engines.

By making your content informative and engaging, they can help you achieve your objectives easily.

Outsourcing your content will help you utilize the knowledge and expertise of professional content writers that your team members may not have.

By hiring an outside writing service, you will be able to see your Brand through the eyes of your audience. This will help in establishing your Brand presence, while building your appeal.

Most such services offer ghost-writing, which means you get 100% rights to publish content in your own name or even edit it to your liking.

Amazing Results for your Business

Outsourcing your content creation would mean excellent content for your website/blog. This can help in:

Driving more traffic to your website / blogonlineprofit2-top-right

Creating engaged readers

Generating more leads for your business

Increasing your chances of conversions

Improving your revenues and profits

You may or may not achieve this with your own in-house team of content writers; but by outsourcing your content creation it is almost assured that you will get there.

Standardized and Consistent Content for all your projects

Outsourcing your content creation can help you in maintaining a standard quality and consistency in all types of content that you publish. Professional freelance content writers or content writing services are well-aware of:

The industry best practices

The right standardization to maintain so as to keep up the reputation of your business

The perfect style of writing to adopt based on your target audience

They generally have stringent quality checks in place to make sure you get error-free content. They also revise the content as per your suggestions until you are completely satisfied with the content.

Strong Content Marketing Strategy

By outsourcing your content creation to a reputed content writing agency or a freelance content writer can strengthen your content marketing strategy even if you don’t have one as yet. This is because these people know exactly:

What type of content should be created to achieve different goals…?

Which tools are to be used to promote the same…?

What needs to be changed in order to achieve results on a consistent basis…?

How to measure the performance of the content…?

With the help of these professional content strategies, it becomes easier to plan and execute important techniques and make sure the content is as effective as desired.

Different Types of Content

Outsourcing your content creation gives you a chance to experiment with different types of content that come with different benefits.

Content writing companies generally have specialists for all departments, be it content strategists, copy writers or designers. Through these resources they can create multiple types of content for you.

They know what type of content your customers would prefer and make sure you get maximum visibility

Lots of Time and Money to be Saved

Hiring a content writing agency or a freelance content writer would mean saving lots of money on office space, infrastructure, equipment, furniture and employee benefits.

save-time-and-moneyGenerally, the turnaround time that the professional writers take is much lesser when compared to your own in-house fresh content writing team.

You can get your content when you need it, according to your content marketing calendar.

Many professional writing services accept urgent requirements, which can make things easier and more convenient for you.

You can even get multiple projects completed with the help of an outside writing service.

Before you hire such a service, find out how long it takes for you or your team to search for information, create an outline and generate the required content for a blog. Compare this with the length of time taken by the professional service. Check for yourself how much time you would be saving by outsourcing your content. If satisfied, you can go for it.

You can even partly outsource your content creation if not fully. For this, it makes good sense to hire a freelance content writer, who can promise:

Quality Content Tailored to your Requirement

Quick Turnaround Time

Different Types of Content to Achieve Different Objectives

Adherence to an excellent content marketing strategy

I am a Freelance Content Writer from India with more than seven years of experience in writing web content, blogs, eBooks, business plans, company profiles and more. If you like my style of writing and would want to get in touch with me, please send me an email on info@nandithavasudev.com.