Achieving Perfection as a Content Writer

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I am a person who believes in achieving excellence and perfection in whatever I do. I try my best to give my clients exactly what they require. There are times when the standards of perfection don’t match (What seems perfect to me may not seem that way to my clients). However, such cases are rare and thankfully getting rarer by the day.

I admit I have not yet achieved perfection as a content writer; but I would definitely like to get there one day. As I try out different techniques, I would love to share them with you so that you and I can grow together and reach the goals that we have set for ourselves.

So, here are a few things I have been doing to achieve perfection as a content writer:

Ask for Feedback from my Clients on a regular basis

As a freelance content writer, I get to work with a lot of clients who have different needs. What works well for one client may not necessarily work for another. Therefore, I make it a point to get feedback from my clients every now and then.

Whether the feedback is positive or negative, I take it as an opportunity to improve myself. This helps me tailor the content according to their needs and make sure they achieve satisfaction. Moreover, this also makes them feel that I really care about their requirements.

It is these small things that go a long way in building long lasting professional relationships that are very important in business.

Use the Resources on the Internet to Improve my Skills

I would like to credit Google for most of the things that I have learnt till date. I am sure you do too. Internet is the perfect resource to improve your writing skills.

Although I have my own style of writing, I make it a point to go through many blogs to understand what makes content share-worthy and readable. I keep taking language proficiency tests to improve upon my grammar and my sentence construction.

Unless you have an open mind to learn you can never be able to achieve perfection. It is important to let go of your ego if you want to achieve your goal.

Try out creating different types of content

Thankfully I have been getting opportunities to create different types of content such as eBooks, Business Plans, Brochures, Company Pitch Presentations and more. Every time I create a new type of content, it gives a boost to my creativity and gets my adrenaline pumping. The satisfaction that I get when I finish it is something that is indescribable.

Whether you get the opportunity or not, it is always better to try your hand at learning something new. After all versatility is always an asset.

Do the right kind of research

Proper research is crucial when it comes to content writing. I know I can generate content by rewriting articles or blog posts that I find on various websites on the internet; but what is the point. That way I will just be taking the same content and giving it in a different form to my client. Do the readers gain anything from that? I don’t think so. Hence I spend most of my time on research and come up with content that is unique, informative, engaging and free of plagiarism (To confess, I do not even have a copyscape account… but I know my content is plagiarism-free. I don’t copy)

Yes, it takes time to research; but at the end it is really worth the time and efforts.

I am sure this must have given you a feel of how I work. Just to make sure you don’t consider me as a braggart, here is something I want to tell you:

I am a content writer just like you and I still have a long way to go towards achieving perfection. I would be glad if any of my sentences here has helped you take one tiny step towards achieving your goal.

Now, let me give you a few tips that can help you achieve perfection as a content writer:

Read, read and read

Reading improves your knowledge, enriches your vocabulary and gives you an idea about how to write. Whether you read a novel or a blog post, make sure you pay attention to details such as the writing style, the words used, the way the author has framed the sentences and so on. Try and make it a point to read a few pages every day before going to bed.

Make sure you get the complete requirements of your clients

While writing for clients, it is very important to understand their requirements completely. One thing you need to understand here is that no one really cares about how good you are as a writer. It is all about how they can benefit from your writing. Unless you give your clients what they need, your writing is of no use, no matter how good you are at English. So, ask questions, send samples and make sure you are on the right track. Apart from helping you achieve 100% client satisfaction, this also saves your rewrite time.

Write from the reader’s point of view

This is one of the most important tips when it comes to content writing. Whether it is web content, blog or a book that you are writing, make sure you know what your readers are looking for. By readers, I do not mean the clients that you are writing for; but the target audience whom your clients serve. If you are giving information you will have to make sure such information is of use to your readers. For instance, if you are writing about buying real estate properties, your readers may not be interested in knowing about the construction process of houses. They would mostly be interested in the finance part…. how the investment can help them… where they can find the finance to buy the property… and so on.

Keep your mind free while writing

Watching TV or thinking about some other thing while writing is going to distract you big time. What you would need is a quiet place where you can focus so that you can come up with the exact kind of content that you are supposed to create.

Improve the readability of your content by keeping it easy and simple

You may have an rich vocabulary with a hundred synonyms for every word. But remember – your readers are not going to refer to a dictionary every time they read what you have written. Complex sentences with too many phrases can drive away your readers. If you want your content to be readable, keep it simple and easy. Use catchy headlines and short sentences. Organize your content into easily readable chunks.

I hope this post has been of some help to you.

I am a Freelance Content Writer from India with more than seven years of experience in writing web content, blogs, eBooks, business plans, company profiles and more. If you like my style of writing and would want to get in touch with me, please send me an email on

Nanditha Vasudev

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